Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Well · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This “medical service” is extremely questionable. They state they treat a condition but only recommended medications with sever drug interactions to the medical history I provided and discussed and another service because they don’t treat this condition that is clearly listed on their app page in the App Store. I asked where the “doctor” held his license and he refused to specify and claimed he had a license in all US states. I paid $69 to wait 45 mins to talk to a doctor who wouldn’t disclose where or what his medical license was. I was provided no treatment and referred to another competitors business.
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