Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Cupertino · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It really should not be necessary to go through the time and effort to create an account in order to be able to see some level of feedback on requests. Provide an email field for “anonymous” requests, or tie requests to the phone for later retrieval. I filed a request for a traffic issue, but it just ended up going into a void with no contact information for any follow up. Seems as though I may have wasted my time. Cupertino, look at what Sunnyvale has been doing for years if you need some help here.
Literally every request I make, I get a comment back “to file this type of request, call...” What’s the point of having an app where I can submit requests if I have to call in every single request?! This makes the app completely pointless and a waste of space on my phone.
Want to report a pothole, graffiti, or broken streetlight while on the go? Cupertino 311, the City of Cupertino 311 mobile app makes reporting issues...