Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Househappy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you need an app for services or contractors I’m sure this is great. But I got it hoping all the home info I put online would be available on the app. It is not — service reminders, home specifications, etc are only available to view online.
I submitted a request for roof and eave cleaning (on a Sunday) via the app and it was a very smooth process. A Concierge got back to me the next day and the service was completed within a few days!!! I loved being able to book these services through the app—made it super easy for me.
I successfully booked a deep cleaning of my condo via Househappy and was pleased at the ease of use and quality of service. I really like that they take care of the tedious part of sourcing vendors for your home. Highly recommend.
We are a Home Concierge team that takes care of all your home services — from simple seasonal reminders to coordinating with the best contractors for...