Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Gugel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Especially now, there is changing information due to Covid and they manage to keep abreast of it and update the app. My only quibble is that if I browse a particular park, it seems to automatically assume that I want live updates on it. So suddenly I'll get a notification about weather around there or closure due to fire, etc. when I didn't even remember looking at that particular park. So I have to go in and change it to not receive live updates I'd like that to be an opt in rather than an opt out.
Be prepared! Plan your next trip to one of the great Nevada parks. Download maps and guides before you venture into the WiFi free wilderness. Discove...