Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Gugel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s a nag screen with every move. It’s relentless. I give 2 stars because it does work but the nag screens are wayyy past annoying.
This series of maps and info packets is well done. The issue with the app is organization. Different States require different apps rather than simply adding it to the main app. As a result, I have a good case of app litter most times I use this app. The second issue is, within the app, there is no way to switch from one park (within a State) to another without going to search. Which means you have to remember the names of what you've downloaded. As well as the name of where you might want to consider as a next stop. There is a listing of large banners that can be flipped through to select a park. However, it’s not always in alphabetic order and it’s a really lousy substitute for a simple table of contents. Not to mention flipping through endless banners in States with lot's of parks. Hopefully the developer will streamline the app as it’s pretty good but too frustrating to use at times.
We recently went to southern Utah for spring break, and I subscribed to a short period on this app, and it was the best $2 of preparation for the trip ever. Because we were driving through canyon country, where cell and internet service were severely limited, the ability to download maps was vital for planning a trip that had to include flexibility. The ability to sit in a restaurant in small-town Utah and figure out where to camp, and be able to download the brochure and information for an entire area was amazing, and we ended up visiting four state parks we might not have otherwise known about, and camping at a gorgeous, primitive camping location on a lake along the way. The availability of OHV, Forest Service, BLM, and other land management agency maps on this app will ensure that I will be recommending it (and other states versions) to others and although I might never use the Utah version again, I’m sure that I will use another state soon - maybe for another impromptu summer vacation!
Be prepared! Plan your next trip to one of the great Utah parks. Download maps and guides before you venture into the Wi-Fi free wilderness. - 120+ n...
| Name | Price | Type |
|---|---|---|
| access all pro features (Bi-Monthly) | $3.99 | P2M |
| access all pro features (Quarterly) | $5.49 | Quarterly |
| access all pro features (Annual) | $12.99 | Yearly |