Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ARPAplus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was mostly enjoying the game, would close and reopen to solve most glitches, but there was no gun in the fireplace! I had to go to a walkthrough, I even watched the hint ad that told me it would be there but, it never showed.
About 5 minutes in and 3 ads already. It’s not a good enough game to suffer through so many ads. Deleting.
The game would be fun but I think there are glitches in it. The doors are hard to enter after you have solved the clue to open them. It is a pain to go back into them. The objects found are so small it is hard to see exactly what you have found. If you can’t see it, you can’t figure out how to use it.
This is the second part of the game "Spooky Horror - Escape House" which was intended to beginners. Now you are skilled and this one is more interesti...