Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Globus family of brands · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The MonogramsGo app does a nice job of keeping the most critical information about your trip organized in a single place. It keeps a schedule of what you are doing each day, has convenient maps, and keeps all the trip paperwork available electronically. I often found it easier to consult this app rather than digging out the paperwork. It could be improved by adding tours scheduled on arrival, and including meeting times and places once they were known. Even without those capabilities, this was a very useful app and I used it often on our trip.
The GO app helped us not to “get lost” in Venice. Very easy to use and a wealth of information for the cities we were in, as well as our itinerary and travel documents. Thanks to Monograms for this time saving feature.
If you want a great meal with the right wine, you have the wine paired. Monograms app and tours are well paired! Let’s start with the tours. It’s smart! Our tour package (there are many others) is half-days. That means they pick us up at 9:00 AM at our nice hotel and tour us to about 1:00 or so. Sometimes longer, sometimes a bit less. But always with the attention to the day of the week (think museums closed on Mondays some places), weather forecast for changing plans, etc. The cars are very good. They often have a driver and a guide, depending on the need. We were met just outside luggage claims and customs. At each venue, or tour location (museum, temple, park, etc) they have arranged experts to carry the tour to greater and specific knowledge. And the guides are available for texts/calls for more information and assistance as needed. We even booked extra non-tour dates but were still taken back to the airport and guided right up to the ticket desk to ensure proper seating, etc. Mind you, we had a car, driver, and guide. It is the best! And the app reflects this. It is thoughtfully laid out with the right about of details, and potential to go farther with the maps, etc. It is easy to navigate, unlike many apps. We had two back to back tours, China and then India, and didn’t figure out how to load them both in so did China first, and then India. Otherwise a flawless and very practical and even photo filled app! Great job Monograms!
This Way to Your Way While Monograms® is devoted to showing you the world in your own unique way, our complimentary MonogramsGO app was designed to p...