Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allianz pojistovna, a.s. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t work, it’s a while now, please do something about it.
Trying to order a travel insurance, and the app crashes on the payment step. This issue was reported 2 years ago, nor only by me but other users, and it still hasn’t been fixed. Unbelievable. Earlier they tried at least to respond to 1-star reviews, but now they don’t care at all. App devs, if you read this, I can provide more details on the issue, so it could be finally fixed.
I respect the developer’s choice not to program the app in English alongside the Czech version. I hope they will understand my choice of giving them two stars. I would accept this 10 years ago. Not now.
Všechny informace máte po ruce s vylepšenou aplikací, která má sjednocený vzhled a funkce s klientským portálem na webu. Jednoduché přihlášení otiskem...