Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emmanuel Mathis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like doing the daily puzzles each morning but some days I can’t do them right away. Some days I miss the puzzle completely and wish I could go back to the previous day (or a few days) to complete those I missed the first time. Also, those annoying ads at the end of each game add to the “tune completed”; if it rakes 1’35” to complete a puzzle, then I watch a few seconds of the ad, my total time is reflected as the time I needed to complete the puzzle as well as the amount of time I spent on the ad!
I’ve been a fan of “Fill-Ins” since I was a kid. So when I came across this app, I weighed it in the amount of puzzles. Trust me, there are PLENTY of puzzles, on 4 different levels! Thank you for giving me enough on the ‘free’ version to keep me playing everyday. It’s also nice to play a quick round before my next meeting. Just quick enough that it doesn’t seem like I’m ignoring everyone in the office (or at home!) I will definitely be purchasing all the rest for $8.99!
I recently switched from a Samsung s8 to iPhone 6 and downloaded the app on both. The Samsung version lets you customize the fill in puzzle with different colors and also the ability to turn off the vibrate for when you accidentally hit the wrong key. Also the iPhone version seems touchier. Like when I am trying to hit the box in the top right it takes me to the list of puzzles. Multiple times the timer on the puzzle started at 1 minute instead of 0 seconds. And the timer is incorrect. I took a picture but I don’t know how to upload here or if I can but it says I finish the puzzle in 49 seconds on the puzzle itself but the pop up that says how I did says 51 seconds. It’s always a few seconds off and that is aggravating since I didn’t notice any of these issues on the Samsung version.
Fill-in Crosswords (also known as Fill-it-ins or Word Fills) is a popular word game similar to crosswords. Fill-in puzzles are a variation of the co...
| Name | Price | Type |
|---|---|---|
| Hard Puzzles - Vol. 3 | $1.99 | One-time |
| Medium Puzzles - Vol. 3 | $1.99 | One-time |
| Easy Puzzles - Vol. 2 | $1.99 | One-time |
| Medium Puzzles - Vol. 2 | $1.99 | One-time |
| Hard Puzzles - Vol. 2 | $1.99 | One-time |
| Easy Puzzles - Vol. 3 | $1.99 | One-time |
| Easy Puzzles - Vol. 4 | $1.99 | One-time |
| Medium Puzzles - Vol. 4 | $1.99 | One-time |
| Expert Puzzles - Vol. 2 | $1.99 | One-time |
| All-Access Pass | $9.99 | One-time |