Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KPN B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Confusing bundle packages, absurd rates, can’t opt for auto renewal. Was charged €20 on my first prepaid credit over 4 days of completely limited usage…no video watching etc…all internet usage was done over WiFi.
App just shows a logo screen with zero functionality
A basic functionality of this app should be the ability to view your current balance, however that no longer is possible. Also, thanks for the effort of translating it to English. However looking at the quality if the English translations, it would’ve been more clear if the app would just be in Dutch.
Met de KPN Prepaid App heb je volledige controle over je uitgaven voor bellen, internet en sms’en. Geen vaste contracten of onverwachte kosten, alleen...