Barbie™ Fashion Closet

Mattel, Inc. · iOS

Barbie™ Fashion Closet

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Barbie™ Fashion Closet screenshot 1Barbie™ Fashion Closet screenshot 2Barbie™ Fashion Closet screenshot 3Barbie™ Fashion Closet screenshot 4Barbie™ Fashion Closet screenshot 5Barbie™ Fashion Closet screenshot 6Barbie™ Fashion Closet screenshot 7Barbie™ Fashion Closet screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Barbie™ Fashion Closet Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.1 (8,921)

Rating Distribution

4.1
★★★★
8,921 reviews
5
9%
4
6%
3
10%
2
14%
1
61%

Top Countries

🇺🇸 US🇨🇳 CN🇬🇧 GB
Reviews (3)
★★★★★KarinGems11/12/2023
HuH?

Hi! I love Barbie so much but I am super happy because there is a fashion game in the App Store! It is so fun to play and it has Barbies all over the inside! I am in love with the game. I have Barbies. I play with Barbies all the time! I don’t know how much Barbies are in the game. I just want to go into the game. I amazed my friends are still never gonna play this game and I hate their people so I love you better. I play this game all the time! I love it! I got a idea! I have a Barbie sale in the game. Am I right or wrong? I had no ideas when I was little. I just dressed up each day as I would play the game. I have fun in the game! But………. Soon, the game will disappear from view. I will not allow it to be disappearing. I love the game and idea. I really liked it. But also the Barbies will probably be looking weird for the last couple years. I am trying to fix that but I play the Barbies game so I have to have a idea. I will ask the girls to fix it instead. I don’t really want to ruin the whole game. I love playing with Barbies. I do not recommend this game! 🇯🇵🇨🇦🇨🇳🇨🇱🇮🇹🇦🇴🇪🇸🇷🇺🇺🇸🇶🇦🇵🇱🇲🇳🇲🇳🏳️‍⚧️🇺🇦🇬🇧🇫🇷🇰🇿🇲🇽🇯🇴🇧🇼

★★★★★Danicacakes4/8/2023
Great game but…

This is a great game for my daughter. She loves Barbies and to have it on a phone, great! I love this game for my daughter and her friends! There are a few suggestions that I feel I should make though. 1. Let the kids design some of their own outfits and hairstyles 2. When my daughter plays there’s always adds for something to buy and she’s always begging me for stuff. It is SUPER annoying. Maybe put a little button to press on and it takes you to the store 3. My daughter always wants to play against other people in the game, but none of her friends have the app (They usually play it on her tablet and she plays on my phone) I suggest that there should be a competition where players can compete against each other to see who has the best outfit Like I said this is a truly wonderful game. I think everyone should have it so they can enjoy it.

★★★☆☆over and over again27/18/2021
Okay, it’s not the best…

Don’t judge, I know, I am not five years old and I play with barbies, but your never too old for barbies! Anyways, when I saw this game I was like “OMG A GAME THAT INVOLVES BARBIES!” and downloaded it right away. Dressing up my first few barbies was a great experience and I loved the game! But I got really obsessed with a certain clothing and then used it all the time. Then the game got really boring because I was constantly dressing up my dolls in the same outfit. I tried to tear my obsession outta my big noggin, but I couldn’t, and it looked really weird when I put on other outfits. So what I’m suggesting here is that you should add new clothing every week or so because if you don’t people will get obsessed and never actually see the point of the game! (Solution to an obsession: Quit playing the game for a month or two then come back. You will either forget about the little”mishap” you had or other clothes looks normal again!) My next suggestion is that after dressing up a doll there’s a “Play Area” mode where you can play with your barbies. Also, in that mode, you should be able to accessorize different aged barbies so you can make a family! Also, when you edit the photo album, you should not keep the old photo because when you edit a photo it duplicates and you also keep the old photo with no edits. Then you don’t really feel like your editing a photo. THAT’S MY FINAL SUGGESTION SO THREE STARS IS OVERALL ENOUGH! THANKS AND BYE!

Version History (59)
3.0.34/4/2024
3.0.14/6/2023
2.108/29/2022
2.9.17/27/2022
2.8.27/10/2022
2.8.16/20/2022
2.8.06/10/2022
2.7.05/18/2022
2.6.04/25/2022
2.5.03/17/2022
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (15)
ArabicEnglishFrenchGermanHIIndonesianItalianJapaneseKoreanPolishPortugueseRussianChineseSpanishTurkish
App Details

Barbie and her friends are excited you're here and can't wait to show off all their fun fashions. Play with makeup, select fun hairdos, and pick from...

iOS App ID
1246820069
Content Rating
4+
Min OS
12.0
Size
671.2 MB
In-App Purchases
Yes
Publisher
Mattel, Inc.
US

In-App Purchases (10)

NamePriceType
Barbie Extra 2$0.99One-time
Barbie Extra$1.99One-time
Sparkling Mermaid Treasures$2.99One-time
Cutie Reveal Kitty$2.99One-time
Holiday Signature 2021$2.99One-time
Mellow Yellow$5.99One-time
Rainbow Dreams$5.99One-time
Sporty Style$5.99One-time
Fab Fairy Fashions$5.99One-time
Sweet Floral$5.99One-time