Ever After High™

Mattel, Inc. · iOS

Ever After High™

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Ever After High™ screenshot 1Ever After High™ screenshot 2Ever After High™ screenshot 3Ever After High™ screenshot 4Ever After High™ screenshot 5Ever After High™ screenshot 6Ever After High™ screenshot 7Ever After High™ screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Ever After High™ Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.2 (136)

Rating Distribution

4.2
★★★★
136 reviews
5
15%
4
3%
3
2%
2
10%
1
70%

Top Countries

🇺🇸 US🇨🇳 CN🇬🇧 GB
Reviews (3)
★★★★★Emilie03160912/24/2017
Amazing

This app is amazing I love it, oh and Corna.M. It probably crashes because your device is old or you haven't updated it yet or too many apps. I give five stars! Oh Mattel I have a request, can you make a my little pony game? If you did I would be so happy. I luv EAH and MLP

★★☆☆☆11 lovey mermaids😜😜😜8/22/2017
Good but...

Can we have more things to do in the game? Because is kinda gets boring after a while. Constantly doing the same things over and over again. Also, i like how you can unlock stuff with points but it is annoying when we have to pay at the shop so can you make it so everything gets unlocked with points. Please read and i will give this app a five star ratting.

★★★★kouenki1/17/2017
Pretty Good

I mostly use this app to watch the episodes but it's come to my attention that not all the episodes from chapter four are available, and only the trailer for Epic Winter is up. I don't know if it's not syncing with the website or not but I'm disappointed.

Version History (14)
3.51/9/2017
3.4.311/10/2016
3.4.18/20/2016
3.48/5/2016
3.25/18/2016
3.13/14/2016
3.03/2/2016
2.91/12/2016
2.811/24/2015
2.710/27/2015
Available In (84 Countries)
🇷🇺 Russia🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam
Supported Languages (8)
EnglishFrenchGermanItalianPolishRussianSpanishTurkish
App Details

Welcome to the spellbinding world of Ever After High, where the next generation of fairytale legends attend classes, go on adventures and learn to tak...

iOS App ID
923086390
Min OS
7.0
Size
1183.7 MB
In-App Purchases
Yes
Publisher
Mattel, Inc.
US

In-App Purchases (7)

NamePriceType
Winter Pack$1.99One-time
Character Pack 2$2.99One-time
Character Pack$2.99One-time
Art pack$2.99One-time
Fashion Pack$2.99One-time
Puzzle Pack$2.99One-time
Storybook Collection$9.99One-time