Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hiren patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All the letters have arrows and numbers to guide the child how to draw the letters. Many of them have odd patterns and are not how you would actually write the letters (and be efficient in writing speed). Additionally, there are ads everywhere! Not only at the bottom of the page but also every time you go backward to the letter menu. It’s highly annoying!
Coloring the alphabet is a good way to introduce the youngest learners to letters of the alphabet through an activity they like. It doesn't matter if...