Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jo Albright · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I remember reading about Conway’s game of “Life” back in the early 1970s in Piers Anthony’s book, “Ox”. What a fascinating concept! When I bought my first computer, a commodore Vic-20, the first program I wrote was to run this game just to see what the R-pentomino would do. This app is very simple and easy to use, and the ability to develop a beginning pattern and save it is very handy. There are only two downsides to this app: The first is that there is no speed control and the patterns evolve much too quickly to observe. Speed control and/or the ability to manually step through each evolution would be wonderful options. The second is that the playing field is only the size of the device screen. When the evolving patterns hit the edge of the screen they are warped and mutated so that the evolving pattern is no longer true to form. A playing field that is larger and allows the user to scroll around to see the evolving pattern would be another helpful option.
Explore and create Game of Life simulations. This app follows the laws of Conway's Game of Life, while allowing you to create reusable patterns, pause...