Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aditya Neelkanth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted an idea of how much data I’m using on my WiFi because I have a horrible issue with an app that makes me download about 1.6 GB per time I open it. You his app has almost, almost been right one time in the entire time I’ve tested it. After using it for a long while and testing ever possible way to help it better record the data I’m finally reviewing it as horrible. It’s also wrong on mobile data tracking, just stay away from this app. Just a minute ago I checked the app, closed it and reopened it 4 times, each time I got drastically different amounts of data that it estimates I used. It literally told me I had used negative 142TB today (yes somehow I unused 142TB, I wonder if my isp will pay me for that...). It’s so bad that it’s not even funny
Only allows for prepaid plans. No data adjustment for those who had the misfortune to not start on the first day. Why are iPhone apps always such garbage?
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