Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana Office of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very useful app. You can use it as a guest for those ladies worried about app privacy information. I had a miscarriage which I noted in the app and no one has investigated anything.
Indiana has trigger laws and is waiting for R V. W to be struck down. Once it is, if you get pregnant and have a miscarriage, or have to get an abortion and go out of state. Your data in this app can be used against you.
Under no circumstances should anyone put personal information about their cycles or pregnancies into this app. The state can use the information to identify and prosecute women they suspect of having abortions.
Hi! I’m Liv! I’m here to help you during all stages of parenthood! I have plenty of information that is all designed by medical professionals to help...