Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tenerity Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to log onto app after download. Initially asks for member number, “Device Name” and last name. Device name is undefined. I called Privacy IT support. They were shockingly clueless (spent total of 30 min on intermittent holds). Was told to use website.
Cant even use because you can't log on too it because it is asking for information you haven't even submitted. Way too confusing as to why someone would make an app like this.
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