Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Associated Food Stores, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tapping on several options gets you a continuous spinning circle. Can’t create a shopping list name, therefore can’t create a shopping list. Want to check out rewards or coupons? Bzzt, nice try but nope, none of that for you. IF you DO get to see something has a coupon (I’ve seen it once), go ahead a tap on that. You’ll get to watch the little spinning circle and force close the app. AGAIN!! Hey, I can see the recipe they want me to look at! And if I hold my breath, I might be graced with an ad.
This is so bad. It looks like a first generation web app written in the 1990’s. Those were bad enough in prehistoric days. But in the modern age where simplicity reigns, this app is useless. I would pay not to have to use this app. Lin’s needs to pay for some top-rate app developers to create a proper app, not try and cheap out by hiring the family members of the executives to try and save some money. Spend the money up front to do it right the first time, and it saves more in the long run.
This app is a very poor excuse for getting the perks you deserve. It would be wonderful if it did what is supposed to do. It was painful to get the app to download, even with Helpdesk assistance. It is cumbersome to navigate to get what you need and is not worth the time after dealing with broken links, screen freezes and reloads If I want digital coupons, I will ask for assistance at the store Sorry this app will not work for me
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