Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nelly Latypova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are no clearcut instructions. Additionally, you can supposedly get rid of the ads by an IAP but there is no explanation as to how to get to the appropriate page. When I try to go to App Support or the Developer Website all I get are error messages. There seems to be no way to reach support or the developer. Therefore, while the app seems pretty good (and I might give it 4-5 stars) I would hesitate to recommend any app if support appears to be a problem and can only give it 2 stars (the adds are annoying).
It has long been known that the study of numbers is the foundation of the French language. To use the language at a high level, you must study the rul...
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