Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CGN SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is good, my biggest complaint is that its necessity for the tour was not made more obvious. There should be a clear sign that says «Téléchargez notre app!»/“Download our app!”, conspicuously in the office and on board, so that the instructions are clear. (We figured it out and downloaded the app partway up the first shore, and had an enjoyable cruise following.)
Experience Lake Geneva in a whole new way! With this audio guide, discover the secrets of the lake’s shores. From the comfort of your boat, you’ll hea...