Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FRB Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The “My Card” option seems to be having some issues lately. Once it is selected, it takes forever to load and once it loads a “service not available at this time” box keep showing up. It took me 10 minutes to turn my card on for use. This definitely need to be fixed.
I just today, Monday, June 25, 2018, downloaded the app again to make sure I have the most current version. And the one that was downloaded does not allow payments or deposits as shown on the iPhone screen shots here. Why is that?
This is a helpful app. Convenient to get a look at my account and to transfer. Like the bill pay also. Glad I can do all this stuff on my phone.
Now you can manage your money anytime, anywhere – from your iPhone. - Check your account balances - View recent transactions - Transfer money between...