DogMoji Sticker & Emoji Maker

James Sechelski · iOS

DogMoji Sticker & Emoji Maker

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

DogMoji Sticker & Emoji Maker screenshot 1DogMoji Sticker & Emoji Maker screenshot 2DogMoji Sticker & Emoji Maker screenshot 3DogMoji Sticker & Emoji Maker screenshot 4DogMoji Sticker & Emoji Maker screenshot 5DogMoji Sticker & Emoji Maker screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does DogMoji Sticker & Emoji Maker Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.3 (313)

Rating Distribution

3.3
★★★☆☆
313 reviews
5
29%
4
8%
3
11%
2
7%
1
45%

Top Countries

🇺🇸 US🇰🇷 KR🇨🇦 CA
Reviews (3)
★★☆☆☆Amy SG4/25/2018
Artwork is pretty good, but needs more options

I downloaded this app because the art style was appealing and it said there were over 800+ combinations to choose from. I think I was expecting something a little more comprehensive, like Bitmoji where you can choose a breed (face shape), then apply any coloring of your choosing to the face, eyes, etc. However, once you choose a breed, there are maybe 10 options for eyes (which make no change to the dog’s expression), and then maybe 5 options for coloring. For pit bulls, there is only solid white, black, grey, and then two variations of brown and white. I was hoping for grey and white, like mine. I also took a look at the boxer option to see if maybe there was a coloring option closer to my dog, and there kind of was, but the expression was totally different — sort of puppy dog expression instead of the smiling pit bull face I wanted! Looking around at the other breed options, it just seems a little unfair that some are smiling and happy while others are indifferent, sad, or even angry. Emoji are meant to express a range of emotions! And for some of the other breeds, there are even less coloring options (bulldogs only have 2, labs only have 2). Overall, I think this app falls short of what most might expect from it. Easy to use, great artwork, but very limited and not quite balanced options.

★★★☆☆Cassiopeia_Seattle3/24/2018
No “Build Your Own” Option

I saw this app advertised on IG and had hoped I could make a cute emoji of my pup but unfortunately not, the app is barren of any controls or any real features like building your own pup. My dog is a mix breed Chihuahua/Minpin/Japanese Chin so there is no option for me with this app, thank god I've only lost $0.99+tax. One big suggestion for the developers is to create a “Build Your Own Pup” option much like Bitmoji gives us an option to adjust our facial features, shape and build but the equivalent for animals and also giving a few special options like one ear down, missing an eye or cleft palate etc. If these adjustments are made I could see much better success coming from your app and a better rating from me and possibly many others.

★★☆☆☆Patrickl271/5/2018
Lists Lab(rador Retriver) twice, one cute with limited colors, another ugly with all colors

Update: This issue is still not fixed in the latest update, and no new colors for either Lab type. For some reason this app lists Labrador Retrievers twice: it has both the category “Lab” and the category “Labrador Retriever”, even though Lab is just a nickname for Labrador Retrievers and they are the same breed. The icons for “Lab” are super cute, but do not have Black labs (like I have) or chocolate Labs. Meanwhile the “Labrador Retriever entry has all 3 colors, but is much more ugly, especially the black one, which at normal phone brightness look like a black silhouette with a unrealistically bright, monocolor red tongue. If the two Lab entries were combined, and the cute style (currently listed under “Lab”) added the black and chocolate lab colors, then it would be much better. This app also need to remember the color when changing the eye style, it is annoying when you have a specific color of dog, but want to see how it looks with different eye styles, and need to keep manually changing the color back. This problem has also not been fixed in the update. Also what’s up with your other PetMoji app saying that it “is free, and will stay free for life” while it costs $2?! Very deceptive practice to advertise an app as free as you charge money upfront for it!

Version History (8)
1.42/26/2018
1.3.41/4/2018
1.3.311/17/2017
1.3.210/19/2017
1.3.110/16/2017
1.27/5/2017
1.15/26/2017
1.04/11/2017
Available In (95 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇲🇿 MZ🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT
Supported Languages (1)
English
App Details

Create your very own dog emoji to send to your friends and family! With hundreds of possible combinations, you'll never run out of dogs to create. T...

iOS App ID
1214680600
Content Rating
4+
Min OS
10.0
Size
56.4 MB
Publisher
James Sechelski