Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Hazelgrove · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of the things I think makes a great app is that it is focused. This app does 1 thing and it does it well. Too often I have saved for an it that was a few hundred dollars only to get to the register and realize I didn’t account for tax. I love knowing that at anytime I can pull out this app and get an accurate picture of what’s needed. I also like the automation of adjusting the sales tax by location because I travel a good bit and I don’t have to look it up and enter it manually. If you want a simple app that does this one thing well, this is it. In generation 2 I hope you can add multiple items and run the same calculations against the total.
An easy to use app that shows the user the final sales price of any item. Simply input the base price of the item along with any discounts, and Sale P...