Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raymond Mallia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tests are hard and there is no level option. Once you have submitted an answer you cannot switch it and you need to submit each answer before moving to the next. The whole UI/UX is really bad and there us no final score with feedback on each wrong answer to help you actually learn from your mistakes and correct them. Good intention but really bad execution.
Main features: • 180 questions with 720 variations • Hints and solutions • 3 difficulty levels • Timer helps simulate realistic test • No internet ac...