Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Gross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be decent when it cuse an aerial photo. Then suddenly, the only option is like a Zillow view. This morning it was with the aerial. Now suddenly, it’s Zillow. I’m finding a better app, even if it costs more.
Pop ups are a pain. Always have game ads or others that you can’t x out of
I use this app everyday but I’m about to find another one. The amount of Ad’s I have to sit and wait on is insane. I can deal with a 5 second add and hit “x” when it’s done. No biggie. But now they are 1-2 whole minutes and it’s incredibly annoying
Measure the size of a home lot, plat of land, park, sports field, walking route, etc. Google Maps are used. A careful measurement's error is only abo...
| Name | Price | Type |
|---|---|---|
| Find Lot Size Premium (Monthly) | $6.99 | Monthly |