Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPR Technical Services LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For me this app is the Windows version of a crew rest app. It’s not intuitive. It’s hard to read. It’s not obvious. First you’ve got to add all your favorite airports. Then you should set up the possible city pairs so it’s easy to program the breaks and get all your FAR 117 rules covered. Already it’s cumbersome. The best apps automatically use UTC time. This doesn’t. Ultimately here’s the issue. I don’t want an excel spreadsheet. I want easy to fill boxes with large enough font to read. No one likes FAR 117. I don’t need to see all my sleep cycles. I’ve got a 9:43 minute flight. I just want a break schedule. My flight is 14:53, just give me some simple options. But this app is too much stuff, too small and too hard to find numbers. I appreciate the effort. But the reason the first iPod became so popular was because it was so simple. I tried to get other crews to use this app. In nearly every case I was greater with glassy eyed pilots saying, yeah but this other one is easier. In fact most would do it manually rather than use this. In general we pilots want the KISS principle. This app missed the plot.
Some effort was put into this app but the data entry is too complicated. The key pieces of information are number of flight crew, out/on time, and perhaps time back to the flight deck. In the apps I use for rest calculations I just enter a start and end time and number of crew. Also, typing the numbers in via keyboard would be preferable to the dialing method.
Very advanced Crew Rest app. Share and enjoy.
Crew Rest Optimizer is a comprehensive application to calculate pilot rest breaks and help crews optimize break and work schedules. • Multi break p...