Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peter Kramer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easy to loose count of laps swam during workouts. Lap Swim records and provides the count on the watch face during the swim, then sends a the related data from the watch to the phone when done. That’s where it needs work. The STOP and SAVE buttons are nearly impossible to find by rotating the crown.
I like the idea of this app but the Apple watch interface is completely confusing. It’s also really unattractive. I need instructions please
The lap count works great. Accurate 100% of the time. So if you only want to count laps, it works great. Stop watch is inconsistent and most often inaccurate. After a set of 9 laps, I will compare the app to the poolside digitally displayed stopwatch and the app almost always adds anywhere from 5 to 20 seconds to my time. Today it added a full 45 seconds to what I actually swam according to the poolside stopwatch. Infrequently, it will be somewhat accurate, adding 2-3 seconds to my actual time, which I consider reasonable. Today, after 3 sets of 9 laps, the app was 53 seconds more than what I actually had swam according to the poolside stopwatch. So after adding 45 seconds to the first set, it added 4 seconds to each of the next two sets. When reviewing several days, it’s difficult to determine if I am improving because the app time is so inaccurate.
Automatic Lap Counter with Stopwatch and LARGE FONTS; Lap Swim is an Apple Watch (Series 2 and later) App that automatically detects, displays, recor...
| Name | Price | Type |
|---|---|---|
| upgrade from 250 laps to unlimited laps | $1.99 | One-time |