Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Key · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Liked the way it works in my door. No problems setting .
How was this app even released? Can’t even get through registration. So I imagine the rest of the app and it’s functionality is garbage too. Installed the lock then went to register the app. What waste of my time and money.
The whole reason I got this lock was to be able to have keyless entry and track my kids. I can’t even get past the first set up page since it won’t acknowledge my phone number. My husband tried also and it wouldn’t recognize his number either. 👎
Open door with your mobile phone via bluetooth