Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas Tech University System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of an app where you can see a bunch of information about you with your university. This app tries this, but honestly it’s terrible. It constantly signs you out, it can be unintuitive and frustrating to use, and it’s a glorified web browser with most features. The only thing I could say you should use this app for is seeing your schedule, and even then you’re better off just typing your schedule into calendar or notes. Not to mention just how split up everything is for Tech with the app. I mean seriously why have an entirely separate app for the dining bucks. At the very least let me add my student ID to the Apple wallet so I can have that option in case I forget my ID in my room. Do better Tech. This app is subpar at best.
I always check to make sure this app is up-to-date before opening. However, this app never works correctly and glitches-out a lot. Upon signing in and going to Business Services, I get bummed out every single time. The other tabs work, but not the main one I need. This issue has been happening for over a year. Seems like it should be an easy fix for computer department. This could be a great app, if all the selections worked.
The map portion of this app that is suppose to take you to where ever you need to go on campus is rarely helpful. I have ended up lost more times than not because of it, much easier to ask someone for directions instead.
Welcome to the new and improved Texas Tech Mobile App! This app allows students, faculty and staff to easily connect to Institutional services and re...