Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗What Should We Do LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hey Apple App Store! Where’s the little “In-App Purchase Required” indicator on this app? Purchasers do not have the opportunity to review the content before they are required to give their credit card information. Not a secure way to do business. (Also, reread some of the positive reviews. They’re clearly written by an amateur marketing associate.) There are already several great apps for dinner reservations, Broadway, sports, and concert tickets, and museum and gallery exhibits that compile this information for free and even offer discounts. I want to see firsthand that this app will do it better and more securely before I hand over my credit card information.
My friends are constantly visiting me in NYC from out of town and always hoping to have an amazing weekend that includes more than a cool restaurant and the regular touristy-museum / nightlife events. What should we do took the pressure off me and gave us such an amazing experience filled with this cool speak easy bar I never knew existed and an amazing art show downtown I never would have gotten to experience otherwise. Can’t wait to have an excuse to use it again - definitely would recommend ! And it’s also great customer service :)
Used this service to plan a birthday broadway show and dinner for my mother. While we knew which show we wanted to see, we needed guidance on the restaurant. The concierge was beyond helpful and did all the leg work. Couldn’t have asked for a better experience. Saved us tons of time, and we were able to just enjoy the day. Will definitely use again. Wish I could give it six stars!!!
What Should We Do (WSWD) was created to make arts and culture accessible to all. Instead of searching through pages and pages of listings, from numero...
| Name | Price | Type |
|---|---|---|
| 1 Hour | $0.99 | One-time |
| 3 Hours | $1.99 | One-time |
| 6 Hours | $2.99 | One-time |
| Unlimited Minutes (Monthly) | $9.99 | Monthly |