Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smartech Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so terrible I deleted it almost immediately. It opens (for much too long) to a splash page touting the developer, Unity, then jumps into a Facebook "like" page, then berserkly attacks my camera. There is no apparent rhyme or reason to it. Save yourself trouble and don't download it.
The first map of Rome in Augmented Reality Charta Roma, a mobile app Augmented Reality to interact with the official map of the City of Rome. ** War...