Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sockii Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a fan of the first app. I had it since 2016 and am still using that app today. The app was so useful that I paid the one time price to purchase the app and all of its features. You turned off the due date feature on that app, which is crazy. But I was going to try the new app and upgrade because of how much I liked the first one. The subscription part is just ridiculous though. If you just chose a one time price, or gave an option for a one time fee, I would certainly pay it because I am a fan. Please consider a one time fee for the app. I would pay up to $15 if you gave a one month trial and it was just as good as the first app.
Whoever wrote this app doesn’t understand arithmetic. For an app that requires a monthly paid subscription with no trial period, you would expect basic accounting principles to be followed. Here are a couple of examples. - If you have a history of transactions with one person, and they pay you back a little extra for something, the overpayment is completely ignored in your total for that person. It took me an hour to figure out why the extra ten bucks my friend paid me wasn’t showing up in his total. To fix it I had to take his payment off that transaction and enter it separately. - Each of your friends’ amount owed totals up nicely when you are looking at that one friend (say I pay for something $100 and they pay for something $150 then I show owing them $50). But in the total dashboard, they still appear separately, showing I owe $150 and am owed $50. These transactions should offset when you are trying to get an overall amount you owe or are owed. I could maybe understand these basic errors if the developers were not also greedy about requiring you to pay for their app.
After the ios update, its like it never saved any of my loans to the cloud and i have to pay again when i had already purchased it. Weird and not helpful in trying to remember my loans and payments after an account restore. Would have got one star but i didn’t want to be mean in my anger. Its a good program other than that, and $7 isn’t bad for one year. Thats just a cup of coffee to me.
"If you constantly lend money out but forget to get back what you're owed, Cash Lender is a good app to try out." - TUAW.com Cash Lender is the only...
| Name | Price | Type |
|---|---|---|
| All Access (Monthly) | $1.99 | Monthly |
| All Access (Annual) | $19.99 | Yearly |