Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xerpa SL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quality of service and accuracy of delivery has been on a downtrend for the past ~2 years, while delivery prices have increased. City Xerpa needs to update its algorithms to be consistent with actual delivery time. Currently, it is (current time + 5 minutes). This is incredibly stupid. Also, whether you pre-schedule an order or you select ASAP, you end up in the same queue. Why schedule an order ahead if you are put at the END of the waiting list?! You’re literally better off doing an ASAP order and not scheduling ahead. This is ridiculous. Do better, or hire better Product Managers. There is so much potential here but very basic concepts are forgotten from the user experience.
Jorge, Ha sigut una Xerpa Superràpid, ha fet la entrega 20 minuts abans del previst. Fantàstic!!!
Everything you need in Andorra, in one app. Over 160 restaurants, grocery delivery, instant taxi and VTC, experiences, eSIM and cashback payments. WH...