Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HomeLight Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m just getting started with HomeLight, but the onboarding process has been smooth and easy to navigate so far. The platform seems well organized, and I’m excited about the opportunity to connect with more buyers and sellers while continuing to grow my real estate business. I’m looking forward to seeing where this partnership goes and am optimistic about the quality of the leads and support HomeLight provides. I’ll be happy to update my review as I gain more experience, but my first impression has been a positive one.
In real estate 99% of the battle is finding quality leads. I’ve been in real estate for 20 years, this is one of only a couple companies who have ever delivered me with true leads. I’m very thankful for the opportunity. -Ryan Talamantes
Homelight is a data selling service. It makes you think Homelight is doing something when in reality they send your personal contact information to anyone willing to pay an above average referral fee. As an agent using HomeLight I get so many people who don’t want to talk to realtors and want a cash offer and I get screamed at daily. Commissions become hard to negotiate. Because we have to pay a referral fee we have no flexibility on what we charged a client and have to make up for it. Because the agent has to pay homelight. If my own relative uses HomeLight, I have to pay them a referral fee, even though I had a previous existing relationship. I’m extremely unhappy and don’t set fair expectations to either clients or customers. It’s not a Lead competing with several agents. and clients are bombarded with phone calls emails and text messages. Do not use the service.
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