Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Old Mutual Life Assurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dear OM , I’m extremely disappointed in your current registration process . I’m unable to complete the registration process using this app, I’m presented with a error stating that this is not the correct device . This is confusing as this is the same device I used to apply for my account in the bank . I strongly suggest your consultants setup the user’s app in store to avoid this unnecessary inconvenience. My initial excitement for this account as significantly declined , these are small and basic things one expect you to get right . This is an amazing product , however if you don’t resolve these issues I fear you will lose a lot of customers including myself . Please urgently resolve issues with your app .
On presentation of opening the account, I was advised that you save money the more you swipe your card. Got me excited cos anyone can do with some extra. After some months when my balance was low, I figured they take of your own funds and transfer it to your savings which is linked to your swipe account. They call it a”MONEY” account. Very disappointing and Misleading! They can perhaps work on some more transactions on this particular account, like cash send. They have one but it’s only when the other party has an OM account. I also don’t see the sense of this continuous updates! At least I don’t have any login problems.
When viewing your statement via the app and you want to view which payment was for which beneficiary, it doesn’t tell you the name of the beneficiary just the account number. I dont know my beneficiary account numbers off by heart. And not being able to see your balance after each transaction in the statement view is something to look at
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