Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Barker & Austin Astorga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now, don’t get me wrong: this app is amazing. I don’t even recall an app like this that tells you what to wear for the day, especially not in such a witty way as this. I’ve used to for what to wear, of course, but I’ve also used to to determine which kind of armor I should wear (Survivalcraft style) as well as any extras that might be crucial in a more extreme situation, such as a diving suit, or a dust mask, or anything for life-or-death situations, such as a gas mask or fire suit. That being said, though, the app only earns a good rating because it could utilize a whole lot more than just the basics. For example, it could warn me about severe weather and abstain from telling you what to wear during the emergency. Another feature it could have is more options for clothing items, such as for wind and UV index, as well as more options for specific layers of clothing such as outer upper body, or even better, the user can create their own layers each with their own recommendation conditions. There’s so much potential with such an old app. Overall, nice app to have, but there should be an option for those dedicated meteorologists and weather fanatics to have more specific clothing recommendations for more specific weather conditions. Plus, it once has a crash with the Feels Like setting, which normally I’d say that they probably didn’t catch that during testing, but given how it could’ve bricked my app for good, and how easily it should’ve been noticed, that’s another reason why it only earns 3 stars.
My personal forecast for today reads as follows (all typos are Brella’s, not mine): Good afternoon, [my name]! You might want to bringing an umbrellaAs they say, you’re keen as a peach! Ponder fruity phrases wearing yourYou should wear your jeans and t-shirt, plus take your sweatshirt. The forecast is rain throughout the day. =-=-= And then when I go into the menu and tap “Send feedback”, a grey bar appears near the top of my screen and the rest of the screen dims a little, and that’s the sum total of the result of my tapping “Send feedback”. I’m thinking maybe this app can’t handle the iPhone XS Max, and/or said phone being set to increase font size somewhat. There’s definitely *something* in my setup that it can’t handle... Also, once you choose a cutesy-ness level during initial setup, you’re stuck with it: there’s no way to change it in the settings. Aaand I keep finding *more* things wrong. Through deleting and reinstalling the app several times so I could change that setting that’s only available during the initial setup, I have discovered that it’s not changeable even then: choosing the most straightforward and non-cutesy setting has no effect. Your forecasts will still be full of meaningless fluff phrases (the developers call this “personality”). Oh...and I just noticed Brella uses Dark Sky for its weather, which in my experience is not as accurate as Accuweather. I think this is just not a weather app for me.
As soon as I opened this app, I knew that I would love it. It’s so simple, but the colors are so bright and eye catching. The design is simplistic and it makes the weather easy to follow. The interface is colorful and sleek, making this my go to weather app. The notifications that this app sends makes choosing what to wear in the morning so much easier. You can select your desired range of temperature for each article of clothing, and when you wake up in the morning, the app tells you what you can wear! Amazing and simple, my favorite weather app I’ve seen so far.
Meet Brella, a beautiful and thoughtful weather app that takes the "um" out of the forecast and delivers your personalized weather forecast daily! Si...
| Name | Price | Type |
|---|---|---|
| Unlimited Daily Notifications | $1.99 | One-time |