Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reed Moseng · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My go-to weather info because of fast efficient presentation of my chosen information. I use it for lake season to determine ‘sail or ski’, but this app title is catchier. The developer even said he’d work on all those pesky negative signs on our winter weather (super responsive).
I love how simple and elegant this app is. I can pick just the weather information I want to see, and the best part is that there are no annoying ads. Thanks for putting this out there!
I love the concept and think this app is absolutely brilliant! What would take it over the top, for me, is adding a couple more clothing cards, which I think should be easy to implement with what you already have. Maybe an option for jacket/coat/outside layer, or one for long/short sleeves? I generally wear pants 95% of the days out of the year, so options for “upper” clothing would be A++++
NO ADS — Ever SIMPLE — No clutter between you and the weather CUSTOMIZABLE — See only the details you care about BEAUTIFUL — Clean, elegant interfa...