Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Babak Fakhamzadeh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is super amazing and fun but it’d be a lot better if more people used it. It’s also a tad glitchy but tons of fun. Please, creator put up ads or something to get this to more people!
I found this app years ago and loved it. I would set it to start and it would give directions like ‘Turn left at the next street’ or ‘follow a person in a yellow hat for 3 blocks’. It truly let me get lost and explore areas of any city I was in. I’m in a new city and wanted to use this to explore. I got back on and all of that has disappeared. Now it only gives one task per hour or it has cards to follow - but they’re things like ‘read the first page of a book you haven’t read’ or ‘go into a university building’. All of the ‘get lost’ enjoyment of the app is gone. So absolutely disappointed in the direction it’s taken that I won’t be using it anymore.
I've been waiting for an app like this. I love that you can create and share your own "decks". The only thing that would make it better is if more people used it! And it needs an update because it crashes a lot. But don't give up on this one!
Dérive app is created as a simple but engaging platform that allows users to explore their urban spaces in a care-free and casual way. It takes the id...