Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kamran Abid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The first time you were able and I didn’t have a chance I just had to get it done I don’t think it would hurt me but it would hurt my back so I’m just going back and forth on the other one so it’s not perfect
I just purchased the additional cupcakes (chocolate and vanilla) and two of the decorating options are still locked. When I selected one of the locked decorating options I was expecting to be charged for these specific options but all it did was direct me to the cupcake purchase options again. How are you supposed to access the locked decorating options? When I purchase a program I expect to have access to the entire program!
i love this game but it has way to many adds. like i would click on something and then it would show an add.
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