Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gaurav Babbar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excited to try this app. I open it only to see a world map with my location on it. No explanation how to use it. No button to mark where car parked. Only a settings button with a few options... Nice color themes... but for what? No explanations how to use. And one little link that will take you to the credits page... or: movie credits type of page... So how do you use this...??? I don’t have a clue.... most user unfriendly app I have seen so far... I have a feeling this could be great by the store description.... if there was only a way to figure out how to use this.... Maybe a few buttons on the map would help... so frustrated that I am about to give up and delete... Can somebody explain to me how to use this...???
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