Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I added my iPhone as a security key and was able to use this app as my 2FA to approve logins. I’d get a notification, say yes, and move on with my day. Stupidly, I purchased and added a titan security key from google thinking I should have one in case I lose my phone. This has completely destroyed the use of my iPhone as a security key - now push notifications to approve logins on my phone also make me use the titan security key. Every. Single. Time. Remind me what the point of adding my phone as a security key was if I need to use another security key?
Frequently requires multiple attempts and sometimes doesn’t work. Almost every time I open the app from the alert it never pulls up the screen to approve. The Bluetooth often times out and doesn’t work. Not sure if it’s the phone or the device trying to login. Also not sure why this needs to be Bluetooth anyway. Should at least Govea users the option to try to verify over internet?
Well, for me it's broken with the iOS 15.2 upgrade - and it brings back the issues I've always had with it: No support. As in, no one in Google's support organization has any clue about what this app does. No support group discussions as far as I can tell ("Smart Lock" is too generic to really find anything). That's not surprising, because while I've figured out how it works/what it does in my use case, there's really no clear documentation on it - like what it even does, really. I'd be more likely just to reinstall it, but the steps aren't really clear and fiddling with my access tokens isn't good when I have work to do. Getting a new phone last month I had to turn off 2SV for my account to kill ALL my keys and re-enroll them to get the new device. Glad I'm an admin! When it works, it's helpful and works reasonably well. But, stupidly frustrating to understand and set up.
Smart Lock allows you to use your Bluetooth security key or set up the security key built in to your phone.