Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media Beef · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Horrible app, unusable! Using iOS 17.6.1. Will not load app. Uninstall and reinstall 5x, get a white blank screen. From finally loads after 7th tries, can’t pick a start location on the map. So glitchy! Close and reopen app like 5-7x just awful experience.
Can't even login after the account was created. Won't accept user credentials I used to create account and password reset feature doesn't work. You'd think someone would actually test this before release instead of wasting people's time.
To create a profile you need to provide them with a lot of personal information. Full name, address, phone number, your employer's name and address. These people are ridiculous! What will they want next, credit card and bank information, driver license number, social security number, name of your kids, references, what?
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