Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NASA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Asleep
I have a rare, chronic sleep disorder. Myself and the other 200+ members of my support groups are looking for an app we can use to get objective feedback on alertness. I realize this is not what this app was intended for. But I wanted you to know if you ever decide to make a commercial version of your app, you definitely have a market among the Sleep disorder community.
The official NASA PVT+ (Psychomotor Vigilance Test) is a validated iOS based touchscreen PVT that includes multiple industry standard research forms f...