Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ascensia Diabetes Care US Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Works but glitchy. Needs improvement.
I’m a little confused with this. I have a contour device but my device doesn’t have Bluetooth capability. Now the app will only allow me to manually enter information for 30 days. Why not make it inclusive?
Crap Update: Contacted your support. They were very helpful. Rebooted ipad and app then worked. App stil has issues.
The easy-to-use CONTOUR™DIABETES app is designed for adults of all ages with diabetes.(1) Since 2016, there have been over 1.2 million downloads.(2) S...