Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pluma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Skillsoft coaches are great, the app is terrible. Can’t see upcoming meetings, doesn’t transfer to calendar. This really is a poorly designed app.
This used to work but now it’s got buggy. I’ve reset my password multiple times and cannot login via mobile app. I can on laptop w the reset password but the web version doesn’t work on phone. The app has a bug. Fix it pls
I reset the password, still it says failed to login. Cannot even start to use it.
Skillsoft Coaching is a web and mobile SaaS solution offering professional development and executive coaching via unlimited in-app messaging with an e...