Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eugene Mallay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to walk the Caminho Portugués from Lisbon to Porto. Bought this app but doesn’t seem to include that section at all. Confused and frustrated. Looks like a can pay additional $7 fee to get the map for that section, but does the map come with route info?
TrekRight: Camino Portugués is a comprehensive, incredibly handy mobile app for anyone walking all or part of the Portugués route of the Camino de San...
| Name | Price | Type |
|---|---|---|
| Map: Porto to Santiago | $0.00 | One-time |
| Map: Lisbon - Porto | $5.99 | One-time |