Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eugene Mallay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is undoubtedly the best app I tried when walking the West Highland Way. Full of useful tips and features. Can be customised for you individual walking plan. Interactive maps and elevation profiles so you can see what’s coming up and ‘get in the zone’. Plus if there are any issues Eugene the Developer is on the end of an email to help you out. Worth double the money!
Just completed the West Highland Way with the help of this app. The level of detail and ease of use are exemplary, but the ability to check whereabouts and direction of travel with a glance while offline, especially when the weather closes in, make it a fantastic walking companion. So much easier than wrestling with paper maps (although these should still be carried as backup). Eugene was very responsive to an emailed suggested addition, too. Worth every penny.
I have recently walked the WHW and found this app invaluable. I took a paper map with me (always a good back up) but never used it as this app with the downloaded trail was really helpful. The WHW is well signposted but now and again it was good to check in with the app that we were on the correct route. Lots of local information included as well. Worth every penny 👍
TrekRight: West Highland Way is a comprehensive, incredibly handy mobile app for anyone walking all or part of the West Highland Way or exploring the...