Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Squirrel Money · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just updated the app and it’s like a completely different app. It feels very modern and seamless, setting up 2 factor auth and face recognition was simple and the app is so much faster to load. All the information about my investments is right there, whereas I was digging a little to get it before (or had to log in on the web to do) so I can do everything from my phone now which is great! Thanks for the awesome update!
It logs out of the app as soon as you go to another app. It’s also frustrating that you have to type in your four digit pin every time the app logs out when you go to use a different app. The app is a bit slow when logging in and there could be additional features like adding your bank account details for when you withdraw money and you want to state which bank account number to transfer the money out to. I think the app needs to be designed more well and be more user friendly. Other than that, it’s good for just viewing your accounts and transferring money in the app.
The way the app locks up every time switch to another app for even just a second is super frustrating, give us at least like 30 seconds before locking up again. Also, Face ID only trigger like half of the time and more than once I got stuck in the PIN screen after entering the PIN correctly, to fix I had to force close the app and try again. And finally, please add all the features you have in the web portal to the app, because it’s very annoying to have to switch to the web app for some features. You have a good product, just invest a bit in your customer experience please!
The Squirrel app lets users register with Squirrel, or for those with an existing Squirrel account quickly and easily manage their money. VIEW • View...