PrettyLittleThing

PRETTYLITTLETHING.COM LIMITED · iOS

PrettyLittleThing

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

PrettyLittleThing screenshot 1PrettyLittleThing screenshot 2PrettyLittleThing screenshot 3PrettyLittleThing screenshot 4PrettyLittleThing screenshot 5PrettyLittleThing screenshot 6PrettyLittleThing screenshot 7PrettyLittleThing screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does PrettyLittleThing Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.01

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
100.0K
Rating
4.7 ★(37,067)

Rating Distribution

4.7
★★★★★
37,067 reviews
5
4%
4
1%
3
2%
2
6%
1
87%

Top Countries

🇺🇸 US🇬🇧 GB🇫🇷 FR

Rankings

Category Rank
#219
Reviews (3)▼
★★★★★Lala7!!7/29/2026
Smooth app

I love how smooth the app runs no glitches and my favorite thing that a lot of apps or websites have trouble with is when clicking on a product to view more pictures a lot of times when you go out again to the main page after looking it starts you back at the beginning of all the items you have already looked through. This app does not do that. I can click on an item and then go back right where I left off. This is a huge perk for me and will keep me shopping here! Also everything is separated into categories. Very easy to use the app, I love it! I usually get overwhelmed online shopping but this app makes it easy. Can’t wait for my items to come in & hope they arrive before my trip I paid for express shipping. So far everything’s been smooth & I hope to shop here again if everything goes smooth with my order, I’m excited!!

★★★★☆johnishaxo11/12/2024
Great Clothing line

I've been a loyal shopper of Pretty Little Things for the past seven months, and I genuinely adore both their clothing selections and the user-friendly app. The styles are trendy and often just what I'm looking for! However, there is one aspect that I believe could use some improvement: the fit of the cups in dresses and corsets. To give you some context, I typically wear sizes between 3X and 5X, and my bra size is 48DDD. This creates a real challenge when I want to purchase a beautiful dress for special occasions, such as my recent birthday. Unfortunately, I encountered a significant issue this year when I decided to go up a size due to fluctuations in my weight. I picked out a stunning dress that I was excited about, but when I tried it on, I found that the cups were far too small for my chest, which made it uncomfortable. Throughout the entire evening, I struggled with the dress sliding down constantly, which was quite embarrassing. I ultimately had to change into a different dress altogether because I couldn’t enjoy the evening with my dress constantly falling. It’s disappointing because I know there's great potential for these pieces; they just need to cater better to those of us with larger cup sizes. I hope Pretty Little Things considers making adjustments to the cup sizes in their dresses and corsets so that people like me can fully enjoy their fabulous collections without these fitting issues. But Pretty Little Things is a great clothing line and app 💗💗

★☆☆☆☆Wouldneverbuyfromherragain12/1/2023
Zero stars- worst customer service I’ve ever encountered

Typically I do not write reviews but I have never had a worst experience with a company before. I ordered a package on October 15, paid for two day shipping. One part delivered but the second part went missing before it was delivered. Immediately I messaged the company for help- they told me to wait two days, it did not deliver. Then they told me to wait two more again, still nothing. They did this a few times then finally said give it a month until November 12. By the 6th the shipping services updated and said my package was not deliverable. I message immediately and they still tell me to wait until the 12th to ‘give the courier time.’ I do, then email their services again but then I am told to wait two more weeks until November 22 so they can give the courier time to look into it. Finally I email them after this date, get some semblance of a response making it sound like I will be refunded for my 10+ missing items. Just to be informed that I am outside of the window to get any refund or reshipment because you only have 14 days from when your items are delivered to open a case and find compensation. Make that make sense. This company pushed me off for days telling me to wait until I just so happened to be too far outside the window to be compensated. I will never order from here again. This is the worst experience I have ever had with any clothing service and they have completely lost my trust. 0/5 stars.

Version History (226)▼
80.15.08/17/2026
80.14.18/10/2026
80.13.18/3/2026
80.13.07/27/2026
80.12.17/15/2026
80.12.07/13/2026
80.11.07/2/2026
80.10.06/15/2026
80.9.46/5/2026
80.9.35/30/2026
Available In (115 Countries)▼
🇬🇧 United Kingdom🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇽 Mexico🇳🇱 Netherlands🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇭 Philippines🇵🇱 Poland🇿🇦 South Africa🇪🇸 Spain🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇲🇾 Malaysia🇳🇿 New Zealand🇵🇦 PA🇵🇪 Peru🇶🇦 QA🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇱🇰 LK🇸🇪 Sweden🇵🇰 Pakistan🇵🇹 Portugal🇷🇴 Romania🇸🇮 Slovenia🇨🇭 Switzerland🇺🇦 Ukraine🇦🇪 UAE🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (4)▼
DutchEnglishFrenchSwedish
App Details▼

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should b...

iOS App ID
1138840268
Content Rating
4+
Min OS
15.6
Size
76.7 MB
Publisher
PRETTYLITTLETHING.COM LIMITED
Un