Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NOA News Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Awesome!!! Great news ingestion. Used the human filter (could make it part of onboarding). (btw saw article restart b/c I triggered third-party app dictation while it was reading.) Read along is really neat. Would help to see full article in a frame with the original formatting and any assets. Thank you! — Day two of trying the app, updating my review. Listening to humans read the MIT review and Bloomberg, etc. is essentially perfect. If I could see the whole article, kind of like Microsoft Edge Immersive Reader, then the app would be also perfect when I'm sitting down and want to read along. I know this is a big ask because even the native iOS functionality is buggy, and Edge is far from perfect too (also privacy leak to MS). Publishers, I hope you would appreciate us being able to see the article like it was meant to be seen! Some of the narrators you could listen to for hours for sure. PS: is my data ever used for anything besides delivering the service?
I loved this app when I first discovered it, however after some brief time using it, I have lots of feedback on how it could be improved. If these issues could be resolved, I would love this app and use it all the time: 1) Queue issues: when I try to resume listening to a series after stopping mid-way, I cannot resume listening to the series again. I have to manually select each individual article and intro/conclusion. Otherwise the audio automatically stays to an unrelated article I never queued. This is a repeated issue. 2) Annoying “ding” sound at the start of each article: I listen to articles both informationally, as well as to fall asleep. After just 2 weeks of listening, I grew very annoyed with the intro sound for each article. It disrupted the rhythmic narrator when I was falling asleep, and it was just irritating when I was listening to multiple articles in a row. If it only ding when I first open the app, that would be fine. However as it is, it’s way too often.
Overall this is a great app. It’s easy to navigate, the selection of publications is wonderful, and the readers have easy-to-understand but interesting voices. The main issue comes down to technical challenges. There are often data streaming issues and some days I can’t get anything to load. Currently I’m listening to something from a publication page, but not all publications are available right now and neither is the for you section, which claims I’m offline even though I’m streaming Bloomberg and I can use other apps… These issues are pretty frequent and I’ve noticed them several times a week. It seems like it’s a relatively young company though so hopefully it’s just part of their growing pains and they’ll be able to scale out they’re streaming capabilities soon.
Get up to speed faster by listening to interesting and insightful audio articles from top-tier publications on the Noa app. Human read. One low monthl...
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